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Webinars

Las Marcas en el fútbol

Veremos cómo aprovechar las tendencias de la información en retrospectiva analizando a los seguidores de distintas ligas de fútbol nacionales e internacionales y con ello entender qué tanto difieren como audiencias, y por ende el impacto...

Catalogue: Webinars 2021
Authors: Juan Pablo Núñez, Enrique González Sáinz
Companies: Netquest, GfK SE
November 8, 2021
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Citation

Núñez and González Sáinz (2021a, November 08). Las Marcas en el fútbol. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/las-marcas-en-el-f-tbol


Webinars

Fan Love - understanding the modern sporting spectator

In this presentation you will learn how to use AI to deep dive into niche cohorts such as the sporting aficionado. Attendees will learn some of the attitudes, needs, behaviours and concerns that drive certain groups, with real-world case studies from...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Frisco Chau
Companies: Quilt.AI, M&C Saatchi Group
October 4, 2021
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Citation

Banerjee and Chau (2021a, October 04). Fan Love - understanding the modern sporting spectator. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fan-love---understanding-the-modern-sporting-spectator